Brand Manager (Luxury Brand) – ghd Indonesia – DKI Jakarta

Celebrated and iconic, ghd has shaped the way women style their hair in its own confident, glamorous and fashion-forward way.

Favored by stylists and celebrities, ghd has been heralded as the ‘Aston Martin of the hair world’. Established in 2001, ghd is now entering its 12th year as a leading innovator in styling irons.

As a brand, ghd is committed to product innovation and improvements in technology that help it retain its leading market position. It places an emphasis on education, offering complimentary in-salon training, experiential and inspirational tours, hands-on educational support in seminars, and an academy education programme for cutting and dressing.

As a brand its personality is passionate about style, imaginative, charismatic and sassy and is built around   open and honest communication, reflecting its quest for creative excellence.

A key market decision in the brand’s history was to make its products available exclusively through salons. Today stylists remain at the heart of ghd’s business model, which is why it only supplies premium luxurious salons and selected premium stylists.

ghd is now entering its 2nd year in Indonesia and looking for young talents who loves beauty and fashion.

Please visit our website www.ghdhair.com for more informations on brand and product range.
 
Brand Manager (Luxury Brand)

Person Specification:

Minimum 5 years experience in Hair/Beauty/Fashion/Luxury marketing
Excellent oral and written communication skills, in English (required), Indonesian (required)
A positive and proactive approach and the ability to build strong internal and external relationships.
Attention to detail and good organisational skills are essential.
Strong research and analytical skills
Comfort with CRM software
In-depth understanding of the company’s current products and future concepts
A willingness to listen
Ability to think creatively and innovatively
Budget-management skills and proficiency
Professional judgment and discretion that comes from years of experience in the field
Analytical skills to forecast and identify trends and challenges
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Must be computer literate and be proficient with MS applications, especially PowerPoint, Word, Excel and Outlook.

Main Duties:

Trade marketing (professional stylists and salons)

Plan, coordinate and execute trade marketing programmes to engage top salons and top stylists to use, recommend and retail ghd products.
Coordinate sponsorships, events, PR and advertising
Build relationships with key stakeholders
Support sales efforts with strong sales presentations and supporting materials
Support relationships with key salons and major chains from a marketing perspective

Consumer marketing

Plan, coordinate and execute consumer marketing programmes to build awareness, interest, engagement and purchase amongst target consumers
Coordinate PR, events, media opportunities and advertising
Support salons with strong POS/Visual merchandising to optimize retail in salon

Education

Plan and deliver (in coordination with global education team and local guest educators and ambassadors) an education programme targeted at professional stylists each calendar year
Manage all relationships, venues, attendees, etc.

Other

Deliver local marketing in line with global ghd brand
Co-ordinate localisation of global campaign materials and global initiatives

If you think you have the passion and experience for handling luxury brand, Please send us your CV to ricky@ghdhair.co.id or send us by clicking the button below.

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