Manager Programmatic And Audience – Philip Morris Internationa

Key duties
• Adapt, maintain and govern a portfolio of audience definitions including 1st, 2nd and 3rd party data for both prospecting and retention of audiences through the Data Management Platform (DMP) and other relevant tools
• Gain a deep understanding of the current and potential audiences in order to segment them leveraging the Global Segmentation Framework while taking into account local nuances
• Identify targetable prospects and determine profitable segments within the local market
• Filter out irrelevant audiences
• Develop best practices for audience sizing & characteristics and apply demographic, psychographic and behavioral data insights to audience segments
• Manage our DMP provided by OC, including tagging of audiences according to OC Tagging Framework
• Enable real-time bidding for audience-specific ad space by ensuring DMP segments are available in the Demand Side Platform (DSP)
• Evaluate quality, quantity and availability of local 3rd party data for potential acquisition
• Summarize and document audience segment learnings to continuously improve targeting efforts

Your Qualifications
• Proven experience in Market Research, Data Management, Social Science or related field
• Experience in digital advertising, ad operations and audience segmentation
• Solid experience in data management, platform operations and data acquisition
• Proficiency in DMP and good knowledge of DSP
• Highly analytical, structured, logical and data-driven thinking with a demonstrated ability to drive decision making
• Business acumen and understanding of stakeholders and consumers needs
• Ability to synthesize information quickly and manage in an environment of uncertainty, ambiguity and complexity
• Strong collaboration and influencing skills

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