Assisting in performing strategic marketing plans and execution of branding, marketing, communications, stakeholder management, public relations, and market research. Also, assist to gather market insights to inform the strategic direction of the School and to enhance the School’s brand on a national and international scale.
Area of Responsibilities:
To help create analysis of our brand: strategy vs perception including analysis of competitor’s branding perception (e.g. through market research, survey etc).
To help manage and organise agreed brand strategy and further develop the brand across key stakeholders
To help capitalise the brand into the organisation’s strength and financial prudence
Provide assistance in the execution in managing, monitoring and improving stakeholder relationships internally and externally
Provide assistance in the execution in ensuring a high level ofengagement amongst stakeholder groups
Influencing stakeholders to support BSJ’s aims, including ffundraising
To contribute proactively in planning the marketing strategy and tactical plans
To help move forward successfully the agreed marketing strategy and tactical agenda within the timeline and budget
To help create marketing campaign analysis in order to ensure the effectiveness of the campaign
Provide assistance in media buying/advertising purchasing
Targeting stakeholder groups through the appropriate channelsincluding website and social media
Data analysis and data mining to support marketing strategy
Inform and engage the BSJ community in developments at the School
Implementing and evaluating the School’s communications policies and procedures
Provide assistance in planning, producing and editing content for community communications, such as Firefly (intranet) messages from leadership, publications and event presentations
Analysing and executing the queries and conflict wherecommunication breakdown is a caused in order to help resolve that problem
Managing crisis communications
Public Relations (PR)
Influencing perception of targeted stakeholder groups through use of PR
Sourcing and identifying suitable content for PR
Analysing the PR campaign results through any measurement methods in order to get the valid data of public perception and help managing the campaign
Sourcing content and overseeing the development of written copy
Line managing account handler and designers
Provide assistance in managing outsourced talent – writers and designers
Provide assistance in liaising with distributors and tracking reach
Ensuring all video, photography and copy is fit for purpose
To actively promote the well-being of all students and be familiarwith, and uphold all, Safeguarding policies and Child Protection procedures within the school.
Five years of experience in strategic and tactical marketing that encompasses a minimum 2 of the following areas: branding, communications, stakeholder management. public relations. Knowledge about international education is preferred.
Exposure in stakeholder management and in overcoming the typical obstacles especially in the context of international education.
Excellent English writing skill, dealing with external vendors such as for advertisement placement and other event-based marketing and communication initiatives and activities.
Managing writers and media designers
High level of English language – reading, writing, listening and speaking
Ability to think tactfully, creatively and innovatively within the context of international education
Having an excellent interpersonal and communication skills
Media buying/advertising purchasing
Campaign management & analysis including budget management
Brand development and positioning
Market research analysis
Placing and monitoring content
Website & social media management
Good taste, a sense of elegance and ethical
General understanding of the international education’s administrative system, policies and procedures
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