will be responsible for creating, executing and optimizing the brand and channel marketing plan. You can expect to be working on B2B and B2C campaigns including implementing online/offline marketing strategies, delivering optimized digital content for target markets, building social media presence, performing keyword research, and executing CRM campaigns.
B2B and B2C Marketing
Liaise with HQ to develop and manage digital campaigns/SEO, generating leads and implementing strategies to drive new business, create and oversee social media as well as executing Email marketing strategy.
Copy Writing & Design
Content Marketing: take full responsibility for creating content with ownership for strategy, planning and execution.
Create content for social media flyers, landing pages / microsites, web banners and emails to be used by the channel and sales team.
Create and send e-newsletter to build customer relationships and increase leads.
Develop relationships with channel partners and maximize the marketing budget with them.
Create content and provide information for marketing campaigns. Ensure implementation of plans and carry out reviews.
Collect quarterly ROI reports and arrange payments
Regularly review the marketing spend and ROI (sales and profit per dollar of marketing spend)
Work with e-tailors to secure additional promotions and secure our place at the top of their pages
Work with product marketing team to ensure that key messages are being communicated to the sales team and the channel
Build monthly channel marketing plans/campaigns with product marketing and sales. Keep the Head of Region updated on a monthly basis
Events, PR & Advertising
Organize layouts, stands and budgets when exhibiting at Indonesia distributor/ reseller events.
Create proposals for PR, events and advertising for Indonesia with the overall aim of raising the profile of ViewSonic
Write or localize press releases, organize press events and ensure new and focus products are reviewed with the aim of increasing the number of awards and reviews
A Bachelor degree in Marketing or Communications;
Fluent in English
At least 2 years practical experience in marcom department in IT and/ or consumer electronics industry
Familiar with Photoshop, Adobe InDesign and illustrator
Copywriting and proof reading skills
A capability to develop marketing plans as well as maintain the budget
Knowledge of digital marketing (SEO, Google products, Social media, etc.)
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