Strategy Planning & Insight – British American Tobacco – Jakarta

Job Purpose
Provide actionable insights on growth/share/pricing/ trade activities based on comprehensive analysis that involves macroeconomics, category/industry movement and internal or 3rd party data on sales and other indicators and to help the organization in developing a thorough consumer focused marketing strategy

Key Accountabilities
Step change in providing high quality insights and reporting to drive organizational step change
Shift paradigm from data provider to insights provider
Proactive structured approach required to feed into business to support the quick decision making.
Ensure the integrity of insights and its integration in the decision making process
Formulation of BAT pricing strategy, including trade margins, that facilitates Marketing strategy development
Set up and effective use of price monitoring tools and data, internal and 3rd Party
Timely monitoring and reporting of industry pricing movements (FMC + NC) that facilitates speedy business decision making
Effective use of pricing analytics tools to understand scenario impacts on
Industry and manufacturer volume
Manufacturer share
Industry and manufacturer value
Industry price and product segment performance
Opportunities to win
Creation of effective Indonesian brand/ product/ price segmentation
Close collaboration with Marketing Analytics, Finance, Brand and Trade to
Drive a high level of price and trade margin mix understanding into decision making
Drive effective sales and operational planning processes
Facilitate effective pricing strategy into marketing mix development and NPI deployment
Facilitate Trade margin decisions through understanding impact on performance
Identification of opportunity spaces to win
Drive competitor strategy understanding and foresight generation to input into Marketing Strategy development
Continuous Monitoring and reporting of
competitor communication and through the line activation activities
competitor NPI activities
Create understanding of competitor strategic focus
Identify competitor strategic intent
Foresight into potential competitor activity as a result of strategic focus
Identification of opportunity spaces as a result of competitor activities
Input into marketing mix development and NPI deployment
Input into Marketing activation development to allow facilitate competitive advantage
Generate view of competitor NC landscape in Indonesia
Close management of Agency Partners, ensuring appropriate, cost-effective high quality output
Effective and Efficient Budget Management.

Knowledge, Skills & Expertise
A marketing or business administration degree from a reputable university. Master’s degree is required. Degree in Maths/Economics preferable
Have a minimum 5-7 years of experiences in a marketing role (preferably have had experiences in different functions in marketing) within a reputable multinational FMCG company, of which 4 years in a managerial role
Familiarity with Strategic and Operational Marketing processes, i.e. how brands and business is developed and managed on a regular basis
High level of commercial business aspects and decisions
Should be comfortable in presenting business ideas to senior management. Has a very good common sense with structured way of thinking and ability to translate/communicate his/her thinking into a clear structured story
High self- confidence and good communication skills in engaging with senior stakeholders
Pro-active person, who is assertively seeking answer to his/her question
Resilient, willing to go extra mile, positive attitude, and openness to feedback
High integrity and honesty
Working relationships

Head of Consumer Analytics
Head of Market Analytics
Head of FMC both GDB and Local + Head of NC
Divisional Sales Manager, Regional Sales Manager, Head of Offline Experience, Head of Strategic Channel
Head of Customer Management
Marketing Finance Manager

Build and supervise working relationships with market research agencies (Nielsen, Kantar and Ad Hoc Research Agencies
Supervise relationship with information suppliers ensuring quality of data
Work with software application developers to ensure highest quality of systems when applicable

Click here to Apply Online

Related Job Ads: